Hourly marketplaces look cheaper on paper. Here is what the total cost of ownership looks like across 24 months.
Marketplace labour optimises for flexibility. Dedicated employment optimises for compounding institutional knowledge.
Across 24 months, the cost of re-briefing, quality variance and context loss consistently outweighs the hourly delta.
If the work is repeatable and core to your operation, dedicated wins. If it is spiky and peripheral, marketplaces are fine.